When it comes to social media, you have choices. Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and YouTube all provide public platforms to share your stories, images, capabilities, and news, but should you attempt to tackle them all?

Many small businesses make the mistake of trying to be everywhere at once because they think they need to be.

Rest assured, you don’t.

Smart social media is about being meeting your audience where they are. If you’re a clothing boutique for example, you can trust your target audience is active on Pinterest and Instagram. Sure, they might also frequent Twitter and Facebook, but when it comes to getting the most out of your social media energies, focusing on two or three focused platforms allows you to better engage with your existing and future client base. Read more ›