Tag: online audience

Help! How do I Build an Audience?

Help! How do I Build an Audience?

by Lori Garcia ♥ 0 Leave a Comment

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It’s no secret that the internet is a big, noisy place. And even when we have much to say and valuable offerings to provide, it’s easy to feel a little lost, overlooked, or discouraged at times.

When engagement is low and our spirits threaten to follow, what should we do? Talk louder? Buy followers? Give up?

No, we try something new.

The first step in cultivating an active online audience is understanding what makes them tick, and thus, click. To do this, we need to ask ourselves a few important questions: Read more ›

Which Social Media Platforms Are Right for You?

Which Social Media Platforms Are Right for You?

by Lori Garcia ♥ 0 Leave a Comment

shutterstock_68700592When it comes to social media, you have choices. Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and YouTube all provide public platforms to share your stories, images, capabilities, and news, but should you attempt to tackle them all?

Many small businesses make the mistake of trying to be everywhere at once because they think they need to be.

Rest assured, you don’t.

Smart social media is about being meeting your audience where they are. If you’re a clothing boutique for example, you can trust your target audience is active on Pinterest and Instagram. Sure, they might also frequent Twitter and Facebook, but when it comes to getting the most out of your social media energies, focusing on two or three focused platforms allows you to better engage with your existing and future client base. Read more ›