Tag: content marketing

To Clickbait or Not to Clickbait? There is No Question

To Clickbait or Not to Clickbait? There is No Question

by Lori Garcia ♥ 0 Leave a Comment

shutterstock_16961167If you’re a producer of online content, clicks are what you’re aiming for. After all, every click is a visit and every visit is an opportunity. But how far should you go to get those visits?

For some, the answer is simple. Looking to drive as much possible traffic to a site in the shortest amount of time, companies will engage in clickbait practices – promoting content that lures readers into clicking on sensationalized titles and images that offer nothing in the way of meaningful content in return. But hey, a click is a click, right?

Wrong.

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Help! How do I Build an Audience?

Help! How do I Build an Audience?

by Lori Garcia ♥ 0 Leave a Comment

shutterstock_277834172

It’s no secret that the internet is a big, noisy place. And even when we have much to say and valuable offerings to provide, it’s easy to feel a little lost, overlooked, or discouraged at times.

When engagement is low and our spirits threaten to follow, what should we do? Talk louder? Buy followers? Give up?

No, we try something new.

The first step in cultivating an active online audience is understanding what makes them tick, and thus, click. To do this, we need to ask ourselves a few important questions: Read more ›