If you’re a producer of online content, clicks are what you’re aiming for. After all, every click is a visit and every visit is an opportunity. But how far should you go to get those visits?
For some, the answer is simple. Looking to drive as much possible traffic to a site in the shortest amount of time, companies will engage in clickbait practices – promoting content that lures readers into clicking on sensationalized titles and images that offer nothing in the way of meaningful content in return. But hey, a click is a click, right?
Wrong.
The Pretty Witty Company 