What Should Your Business Blog About?

What Should Your Business Blog About?

shutterstock_65621974I don’t know if a blog is right for my business. What would I even say?

This is a question we get a lot at The Pretty Witty Company and I’m happy to tell you the answer.

Are you ready for it?

The answer is everything.

What? Share everything? Why not? And if you don’t want to share everything, start out by sharing something – anything – and develop your blog approach from there.

The truth is, there’s no right or wrong way to blog for your business. Read more

Help! How do I Build an Audience?

Help! How do I Build an Audience?

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It’s no secret that the internet is a big, noisy place. And even when we have much to say and valuable offerings to provide, it’s easy to feel a little lost, overlooked, or discouraged at times.

When engagement is low and our spirits threaten to follow, what should we do? Talk louder? Buy followers? Give up?

No, we try something new.

The first step in cultivating an active online audience is understanding what makes them tick, and thus, click. To do this, we need to ask ourselves a few important questions: Read more

Does Your Business *Really* Need a Blog?

Does Your Business *Really* Need a Blog?

shutterstock_74674648You better believe it. But why? The answer is simple: because blogs are good, make that great for business.

In today’s brave new digital world, blogging serves as a direct line of communication between your brand and your audience. Think about it, knowing what your cell phone can do, would you ever dream of going without it? Of course not! Why would you?

And so it is with the power and reach of your company’s blog. You don’t have to know how to get started, that’s where we come in, but if you’re looking for some encouragement as to why you should give blogging a chance, check out these outstanding reasons: Read more

7 Simple Steps to Spring Clean Your Business Blog

7 Simple Steps to Spring Clean Your Business Blog

shutterstock_73508311Spring is in the air; you know what that means?

It’s time to spring clean your business blog! Because really, you didn’t feel like dusting baseboards and washing windows anyway.

With a little bit of effort, a fresher, more professional, and faster-loading blog can be yours.

Check out these 7 simple steps to spring clean your blog to lasting and gorgeous results.