Music Makes Finding Your Virtual Voice Easy

Music Makes Finding Your Virtual Voice Easy

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STUCK. We’ve all been there. Blinking cursor. White screen. Nothing.

We have ideas, sure. But what do we want to say? How do we say it?

This is where the power of music comes in. I wrote a piece for Mom 2.0 on the soundtrack to success of some of our favorite bloggers, press play and prepare to get inspired!

To Clickbait or Not to Clickbait? There is No Question

To Clickbait or Not to Clickbait? There is No Question

shutterstock_16961167If you’re a producer of online content, clicks are what you’re aiming for. After all, every click is a visit and every visit is an opportunity. But how far should you go to get those visits?

For some, the answer is simple. Looking to drive as much possible traffic to a site in the shortest amount of time, companies will engage in clickbait practices – promoting content that lures readers into clicking on sensationalized titles and images that offer nothing in the way of meaningful content in return. But hey, a click is a click, right?

Wrong.

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Help! How do I Build an Audience?

Help! How do I Build an Audience?

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It’s no secret that the internet is a big, noisy place. And even when we have much to say and valuable offerings to provide, it’s easy to feel a little lost, overlooked, or discouraged at times.

When engagement is low and our spirits threaten to follow, what should we do? Talk louder? Buy followers? Give up?

No, we try something new.

The first step in cultivating an active online audience is understanding what makes them tick, and thus, click. To do this, we need to ask ourselves a few important questions: Read more

Does Your Business *Really* Need a Blog?

Does Your Business *Really* Need a Blog?

shutterstock_74674648You better believe it. But why? The answer is simple: because blogs are good, make that great for business.

In today’s brave new digital world, blogging serves as a direct line of communication between your brand and your audience. Think about it, knowing what your cell phone can do, would you ever dream of going without it? Of course not! Why would you?

And so it is with the power and reach of your company’s blog. You don’t have to know how to get started, that’s where we come in, but if you’re looking for some encouragement as to why you should give blogging a chance, check out these outstanding reasons: Read more