Ah, summer. Warmer temperatures. Family vacations. Dips in the pool. But what you may not have expected was a dip in website traffic.

Why an internet summer slump?

Well, warmer temperatures, family vacations, and dips in the pool, of course! Consider your own internet behavior over the summer months. Are you busy surfing the web or surfing the waves? That’s what we thought.

How long will the summer slump last?

A traffic decline can begin as early as May and last through September.

What can I do to drive traffic over the summer months?

Inspire to Thrive offers some great tips on summer-proofing your blog and/or website.

What should I do in the meantime?

Use this time to your advantage! Wealth Mission: Possible recommends learning a new marketing strategy and building relationships. We also suggest using this opportunity to take care of any site maintenance issues or redesign efforts you may have been putting off.

Happy summer!