When it comes to social media, you have choices. Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and YouTube all provide public platforms to share your stories, images, capabilities, and news, but should you attempt to tackle them all?
Many small businesses make the mistake of trying to be everywhere at once because they think they need to be.
Rest assured, you don’t.
Smart social media is about being meeting your audience where they are. If you’re a clothing boutique for example, you can trust your target audience is active on Pinterest and Instagram. Sure, they might also frequent Twitter and Facebook, but when it comes to getting the most out of your social media energies, focusing on two or three focused platforms allows you to better engage with your existing and future client base.
When we dilute our social media offerings by trying to be too many places at once, we miss out on the opportunity to develop meaningful relationships and maintain our brand as a trusted authority.
And make no mistake, as your social following increases, each platform will require more of your time, so it’s important to choose wisely.
Wondering which social media platforms make sense for your business? The following resources can help you decide:
How to Choose the Best Social Media Platform for Your Business
How Do You Choose the Right Social Media Platform for Your Business?
The Pretty Witty Company 